Mayday: Intelligent Lead Generation
Automated lead generation that fills your pipeline while you sleep. From 15 hours/week of manual prospecting to zero
The Challenge
Finding web development clients the traditional way: spending 10-15 hours per week manually scrolling through Google Maps, checking websites one by one, and keeping spreadsheets of broken sites. Pure grunt work that could be automated.
Worse, the manual process was inconsistent. Good leads were missed, bad ones were pursued, and there was no way to catch businesses whose websites went from working to broken overnight.
What We Built
Mayday is an automated lead generation system that runs in the background, continuously scanning local businesses and flagging opportunities the moment they appear. Instead of spending hours prospecting, the agency now gets a daily digest of qualified leads ready for outreach.
What It Does
Of manual work eliminated weekly
Continuous monitoring and lead discovery
Businesses scanned monthly within budget
Intelligent lead classification and prioritization
The Mayday dashboard showing real-time lead discovery and classification
How It Works
The system automatically categorizes opportunities into three high-value lead types:
Fix Leads
Businesses with broken websites: SSL errors, expired hosting, parked domains.The pitch: "Your site is down. I can fix it today."
High urgency = high close rate. These businesses are losing revenue every hour their site is broken.
Build Leads
Established businesses with no website at all.The pitch: "Your competitors are online. You should be too."
Clear value proposition. These are leaving money on the table every day without a web presence.
Social Only
Businesses using only Facebook/Instagram as their website.The pitch: "A real site builds trust and drives more business."
Easier sell than cold outreach. They already understand digital presence matters.
Every morning, the system delivers a CSV export with business details, contact info, and exactly what's wrong with their current setup. No guesswork, just actionable leads.
The Engineering
Three key design decisions make this system accurate, scalable, and cost-effective:
Smart Retry Logic
Progressive timeout strategy distinguishes between slow sites and broken sites. The system retries with increasing timeouts before marking anything as down to eliminate false positives without missing genuinely broken sites.
Adaptive Scheduling
Intelligent scan frequency based on site status. Working sites get checked weekly, broken sites get adaptive monitoring, and static situations get monthly scans. Scans 10-15k businesses monthly within the $200 API free tier.
Platform-Specific Detection
Pattern recognition for 15+ error types across Squarespace, GoDaddy, Wix, and other platforms. The system knows exactly what's broken and provides the specific context needed for outreach.
The AI Component
This project combines intelligent automation with traditional workflows. Here's what makes it "AI-powered":
Intelligent Web Scraping
The system doesn't just scrape data, it understands business context. It can identify relevant information from diverse website structures, adapt to changes, and classify businesses based on multiple signals.
Smart Lead Classification
AI categorizes leads based on dozens of factors: industry, location, current tech stack, team size, and more. This goes beyond simple rule-based filtering to pattern recognition across thousands of data points.
Automated Research & Enrichment
The system automatically researches each business, pulling relevant context from multiple sources and synthesizing it into actionable lead intelligence. Work that would take a human 15-30 minutes per lead.
The Result
Mayday eliminates 10-15 hours per week of manual prospecting work. The system runs continuously in the background, scanning businesses and flagging opportunities the moment they appear.
Daily digest of pre-qualified leads with business details, contact info, and the exact issue to reference in your outreach. Broken sites, missing websites, businesses relying only on social media, all categorized and ready for immediate follow-up.
What This Demonstrates
Building production automation requires solving real problems: false positive prevention, cost-effective scaling, and accurate detection across multiple platforms. This project shows our capability to design systems that work reliably in the wild, not just in demos.
Want a lead pipeline that fills itself?
We build automated lead generation and growth systems that drive real business outcomes. Let's talk about your growth goals.
Schedule a Growth Call
Book a free 20-minute conversation about growing your business.
- ✓Identify your biggest growth bottleneck
- ✓Honest assessment of what will move the needle
- ✓Zero pressure or commitment required
- ✓Clear next steps if we're a good fit
20 minutes · No commitment